Data & Migration

Data migration does not start with an import button. It starts with sources, quality, matching, duplicates and defining which future record can be trusted.

Data & Migration

How do you merge multiple contact databases?

First define sources, field structures and quality rules. Then normalize data, detect duplicates, select leading values and document provenance and consolidation in a reliable target model.

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What is a Golden Record?

A Golden Record is the most reliable consolidated record for a person, company or object. It is created from multiple sources using defined quality and priority rules.

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What is fuzzy matching in data?

Fuzzy matching looks beyond exact matches and detects similar spellings and likely equivalence, for example identifying 'Müller GmbH' and 'Mueller GmbH' as potential duplicates.

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